Our Story

I’m Forum Shah and My Journey in the fascinating world of fashion has a meek beginning from the lanes of Gujarat, where I grew up as a childhood of steep culture, art and music. The years of intense hard work accumulated when I got graduated from INIFD and returned home to start a fashion career which then led me to start up a boutique.

With more than two years of experience, I pride myself for creating every unique piece with intricate precision. My brand is an ageless label for designs that are a result of an assorted blend of native fabrics and immaculate detailing.

I believe in taking the road less travelled and my collections reflect the same ideology as i fuse the traditional and global aesthetics through my avant-garde sensibilities. I love creating fabrics and clothings with ethical norms and practices. And I believe in traditional design or fit and flare patterns which is holistic. I love creating systems that are not only effective, but also essentially waste free.

I believe is the future and have established myself as a brand that has given all my clothing a whole new dimension keeping top notch quality and intricate design at the heart and soul of the label.